Wares is a gallery and curated home shop located on the coast of Maine, offering thoughtfully sourced art, objects, and homewares. I worked with founder Sal Taylor Kydd to develop a brand identity that feels artful, grounded, and intentionally imperfect—reflecting both the coastal landscape and the spirit of the pieces she curates.

Together, we created a logo suite, color palette, and brand elements that balance natural textures with a clean, timeless aesthetic. The final identity weaves together Sal’s background in fine art photography with her passion for handmade and meaningful objects, setting the tone for a space that invites connection, curiosity, and quiet beauty.