SERVICES

Your brand design should make your business better (and more beautiful!), not hold it back.

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As an entrepreneur mastering your craft, your expertise goes beyond recognizing quality – you actively craft it.

But despite all of the passion and skill that makes your business so exciting, your brand design – the thing that most showcases the heart and soul behind your work – feels generic and unremarkable.

  • Maybe you’ve been playing the DIY game, just trying to get your dream off the ground.

  • Maybe previous designers didn’t capture the vision and soul that lights you up and keeps you going.

  • Or maybe it’s just time for a change: that thrilling (but also scary!) moment where you’re ready to take all your hard work to the next level and show up the way you’ve always wanted to.

Whatever the reason…

If your brand isn’t making a lasting impression on your dream customers, then it’s time for a better brand.

  • A brand that celebrates your big ideas and unique perspective instead of hiding it.

  • A brand that is as carefully and artistically crafted as everything you make.

  • A brand that makes you proud and excited to share with the world rather than hesitating or second guessing yourself.

It's time to finally stand out and get noticed with a hand-crafted, memorable, and one-of-a-kind brand that empowers you to confidently tell your story and grow your business.

Artistic design

My approach to design is infused with hand-drawn elements and an eye for details that tell a story, creating a brand so beautiful it will feel like art in and of itself—a visual centerpiece you’ll be excited to display.

Cohesive visual experience

I’ll work with you to take the pieces of your brand that feel out of place or not quite right and turn them into an elevated, bespoke, and intentional identity.

By designing a cohesive brand full of meaning and personality, we’ll translate your dreams and ideas into a visual experience that showcases what makes you unique so you can share your work with confidence and pride.

STREAMLINED COLLABORATION

When we work together, we become creative collaborators in the future of your business. My streamlined design process gives you a safe and exciting place to share your ideas, while also keeping things focused and efficient—so you can get design off your plate and get back to running your business.

Turn the details of your story into captivating desigN

McKenna approaches every task with not only excellent design sense and creativity, but artistry. If you’re in love with a particularly special detail, don’t be surprised if you find out she drew it herself! She’s always willing to go above and beyond to create something absolutely stunning.

– Allison Gerlach, Copy Wise

Hand-crafted brand design and custom illustration for every chapter of your story.

Every package is custom built and quoted to make sure you get exactly what you need to meet your goals and grow your business. Reach out today for our complete Process and Pricing Guide to see more details and schedule your free discovery call!

2-Week Brand Intensive

Create a bespoke brand foundation quickly and affordably… and establish your business faster.

Sick of DIYing all the things? Need memorable, cohesive branding ASAP without the financial or time commitment that comes with full brand strategy and design? Start here.

We’ll focus on thoughtfully establishing the foundational elements of your brand so that you can launch fast, stay consistent, and appear established from the get-go. (And we’ll do it in just two weeks.)

deliverables typically include:

  • Brand Questionnaire + Pinterest Moodboard

  • Custom Logo Suite

  • Color Palette & Font Selection

  • Basic Brand Sheet

Comprehensive Brand & Collateral Development

Craft an exceptional brand experience across every customer touchpoint… and position your business for the next stage of growth.

Tired of blending in with your competitors? Itching to elevate your design and wow your customers every step of the way? This one’s for you. We’ll develop a holistic brand suite complete with patterns and illustrations, then thoughtfully apply those to your collateral pieces so your brand’s story comes through beautifully and consistently at every customer touch point.

deliverables typically include:

  • Brand Questionnaire + Pinterest Moodboard

  • Custom Logo Suite

  • Color Palette & Font Selection

  • Brand Assets (Patterns, Illustrations, Textures, etc.)

  • 2 Collateral Pieces (e.g. social media templates, package labels, etc.)

  • Extensive Brand Guidelines

Custom Illustration

Hand-drawn, frame-worthy illustrations that radiate your brand’s story and personality… and put everyone else in the shade.

When a special opportunity appears to show off your brand or latest project, custom illustration can help you to tell a new story or connect with your audience in a fresh and exciting way.

Custom illustration projects can include merch, packaging, digital or print products, and more. Reach out today to start brainstorming how we can make a splash with your brand art!

Designed for ease and inspiration

“I had an amazingly fun and easy experience creating my logo/brand and website with McKenna Sherrill Design Co.! McKenna made the process very efficient and uncomplicated – she had a clear process for us to work through and was timely and highly communicative. She was also creative and great at listening for what I wanted - I was thrilled with the results!”

-Liz Marino, Liz Marino Coaching

Comprehensive doesn’t have to mean time-consuming.

You need a design partner who will capture your vision for your brand and how you want it to look and feel, without spending precious time on endless meetings or back-and-forth that you could be devoting to other parts of your business.

That’s why I’ve made my design process as easy as it is in-depth:

  • Through a balance of questionnaires and in-person strategy, we’ll define a creative direction for your brand that aligns with your business goals and what sets you apart in the eyes of your customers.

  • You sit back and get other stuff done, while I pull out my sketchbook, and start crafting your custom designs and illustrations. Then, we’ll refine until you’re happy with everything.

  • Your new designs are ready to share with the world! You’ll receive all final files in an organized folder, along with a Brand Style Guide with instructions and tips on how to move forward, so you feel completely confident executing your visual presence.

Throughout the process, I’ll keep you up to date with clear communication and guidelines around where we’re at, what you can expect next, and any decisions or feedback you’ll need to provide along the way.

McKenna does exceptional work. From the moment of our first meeting, she put my mind at ease. Every step was well thought out and never felt rushed. And the logo she designed for me is so unique and special—a lot of time, talent, creativity, and love went into this piece. I’m very happy with the results and want to show the whole world!

-Christine Pride, Hopeful Beginnings

This isn't just about pretty visuals. It’s about the future of your brand. Here’s how to know you’re making the right choice.

Still wondering if I’m your best bet? I get it. Choosing a designer to help turn your big ideas into a visual identity that will actually move the needle on your business is a big decision.

We may be a good fit if...

  • You’re looking for a warm, vibrant, and colorful brand design that weaves in the details of your story to create something totally meaningful and unique

  • You’re passionate about using your skills and ideas to make the world a brighter, kinder place

  • You value craftsmanship and skill as part of the creative process, and prioritize quality over quantity

  • You appreciate a collaborative, streamlined process

  • You’re ready to invest in making your business stand out through good design and want to collaborate with a design partner to make it happen.

  • You can schedule a free, no-pressure call at any time so we can get to know each other before you make your decision. I’m happy to answer any questions you have!

AND SPEAKING OF QUESTIONS…

Here are some answers.

  • Yes! A non-refundable 30% deposit is due to hold your spot on my calendar. The remaining 1-2 payments are broken up over a few months so that you can confidently invest in your business with ease. If you need a different payment plan, just ask!

  • With every project, I offer two rounds of revisions. If you want to add more revisions, a $100 charge will be added to your final bill for each extra round (though I have to say, this very rarely happens!).

  • While the 2-Week Intensive does not include collateral, the Comprehensive Brand & Collateral package includes 2 collateral items. It's crucial to note that these packages serve as a foundational offering, and we can collaborate to figure out the ideal collateral add-ons tailored to your business and goals. We can then create a customized package to perfectly align with your unique needs.

Your story matters. Let’s tell it with beautiful design.

2-WEEK BRAND INTENSIVE

A bespoke brand foundation that sets you up for success from the very start.

COMPREHENSIVE BRAND & COLLATERAL DEVELOPMENT

The flexible, all-inclusive design experience that takes everything to the next level.

CUSTOM ILLUSTRATION

Made-to-order illustration that will transform your next big project or idea into something truly artistic.

Trusted by other designers to get it right

McKenna of MSDC is someone you’d want to hire as your designer who handles ALL THE THINGS in your business. I actually am a designer myself, but struggled with the creation of my own brand — both designer block & lack of time. McKenna did her job so beautifully and made it as hands-off as I would like. It was so nice to be able to sit back and have the work be done, and done with such care. We only had one minor revision in the moodboard phase and one minor revision in the concept phase, which is amazing coming from another designer!

- Chloe Thomas, Chloe Creative Studio

Finally feel as confident in your brand’s visuals as you are in the rest of your business.

When you reach out, I’ll send over a Pricing and Process Guide with all the details about working together. We’ll schedule a call to discuss your project, refine the details, and start working on your new brand!