LezHang Seacoast is a grassroots queer community organization rooted in connection, safety, and care. What began as a simple park hang during the isolation of COVID quickly grew into a vibrant network of regular gatherings for queer adults across the NH Seacoast. I partnered with LezHang to create a cohesive brand identity that captured that sense of belonging while giving the organization a clear, recognizable visual presence. Through a collaborative process, we developed a bold and accessible brand system designed to feel warm and welcoming. The final identity provides clear guardrails for event promotion, partnerships, and future growth while staying true to the heart of the community.