Happyeeats
Brand Identity
Packaging Design
Social Media
Scope of Work
Happyeeats is an Indigenous-owned café in upstate New York serving fresh, nourishing food that fits into everyday life. From organic smoothies and juices to wholesome salads and wraps, everything is designed to make eating well feel easy and accessible. Founded by Victoria, Happyeeats was created to fill a gap in the local food scene—offering thoughtfully made options for busy customers through online ordering, walk-ins, and convenient grab-and-go meals.
PROJECT GOAL
Create an authentic, vibrant, and nurturing brand that empowers individuals to embrace a wellness-focused lifestyle, fostering not only their personal health but also radiating positivity and care to their communities.
design notes
It was important that the visual brand elements evoked an energetic and welcoming feel. The choice of a vibrant color palette, inspired directly from the ingredients they use, captures the brand's energetic and approachable essence.
Kind Words from the Client
I loved working with McKenna! She really understood my vision and turned it into reality. Every aspect of my brand that I had imagined came to life, and I couldn't be happier.
-Victoria Thompson, Happyeeats Owner