Fala & Co.
Scope of Work
Brand Identity
Squarespace Website
Print Collateral
When Kathryn, the artist behind Fala & Co., first approached me, she envisioned a complete transformation of her brand, transitioning from Kathryn Dziadowicz Art to a name that radiated elegance, memorability, and paid homage to her heritage. Through the creation of a custom wordmark, an ocean-inspired color palette, and a versatile typography system, we've crafted a brand identity that not only captures the essence of her work, but also seamlessly extends across all her collateral, leaving a lasting impression and standing out at every customer interaction.
PROJECT GOAL
Craft a captivating ocean-inspired visual brand identity that truly reflects the soul of Kathryn’s resin art. Then extend this identity seamlessly across all her materials and website, empowering her to showcase and sell her pieces online—a significant leap from her previous exclusive presence at seasonal markets.
A Design Case Study
Transforming Fala & Co.:
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I initially reached out because I felt my brand lacked the polish and cohesive identity needed to stand out in the market. I wanted a brand and website that felt premium, professional, and reflective of the passion behind my business. McKenna absolutely delivered. The brand she created feels aligned with how I want potential customers to perceive my work, which has had a huge impact on my overall presentation.
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The most exciting part was seeing the initial concepts for the brand. McKenna took my scattered ideas and created something cohesive and visually stunning. Each stage felt like we were getting closer to something that truly felt like what I envisioned for Fala & Co., and when I saw the final product, I knew it was exactly what we needed.
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The new brand and website have significantly improved my online presence which now feels cohesive & polished. It has made connecting with customers much easier, as the website is intuitive and visually appealing, which encourages longer engagement. Since the rebrand, I’ve noticed more support from customers in other parts of the country, greatly increasing the businesses reach.
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Working with McKenna was an absolute joy. The process was smooth, creative, and collaborative. What I appreciate the most is her ability to really listen and understand my business’s needs while also pushing the design in new and exciting directions. I couldn’t be more pleased with the results, and I would absolutely recommend McKenna to anyone looking for a designer who truly cares about their client’s vision.