Emily Collins
Brand Identity
Scope of Work
Looking to grow her business and attract more high-end hospitality clients, Emily came to me for a brand identity that felt elevated, intentional, and creatively refined. Together, we built a visual identity inspired by boutique hotels, beach clubs, and luxury travel—blending elegant typography, sun-washed colors, and soft, playful details. The end result is a brand that feels sophisticated, vibrant, and ready to help her make a lasting impression.
A refined, travel-inspired brand built to open doors in the world of luxury hospitality.
PROJECT GOAL
Create an authentic, vibrant, and nurturing brand that empowers individuals to embrace a wellness-focused lifestyle, fostering not only their personal health but also radiating positivity and care to their communities.
design notes
It was important that the visual brand elements evoked an energetic and welcoming feel. The choice of a vibrant color palette, inspired directly from the ingredients they use, captures the brand's energetic and approachable essence.
Kind Words from the Client
I loved working with McKenna! She really understood my vision and turned it into reality. Every aspect of my brand that I had imagined came to life, and I couldn't be happier.
-Victoria Thompson, Happyeeats Owner